Business Resources for Café Owners and Roasters
Before we get to the freely shared resources, New York Coffee offers a host of services for anyone in the coffee industry who might need them.
We believe that 10% of customers, the ones that ask about the coffee, drive the other 90%. But those 90% drive profits. We work to create a strong product and knowledge to entice that 10%, while a menu and profit proposition lay ready for the 90.
Custom Services
We offer:
Menu Engineering for Profit Maximization
We conduct a thorough analysis of your menu to identify high-profit items and recommend better price lists and promotion campaigns. An espresso might not drive profit, but an iced latte priced a bit higher might cover your rarer and less profitable drinks.
New recipes, and advice on trends to maximize interest and sales.
Staff Training Programs for Efficient Operations:
Our custom-tailored training will help your staff:
improve speed and efficiency behind the bar
improve customer service
increase product expertise and knowledge
Spreadsheet, accounting optimization and automation:
Automation to your desired level and capability: you need only put in information and the reports will handle themselves.
Additionally, New York Coffee can build automatic recommendations from the reports at request.
Workflow optimization:
A full assessment of placement and organization of the bar, plus a re-organization of placement to align with how your employees work.
In our experience, we generally save about 15% worktime per employee, allowing more customers served per hour and a higher profit ceiling at no extra employee-hours.
At New York Coffee, we are committed to excellence in every facet of our consulting services. Try us out, and if we don’t improve your coffee shop to a more profitable place within 2 months post-service, we’ll refund you.
And now, to the free help:
Other Resources
[Free resources are below]
These are resources that are not affiliated with New York Coffee, but are useful and worth their price and time investment.
Books
What I Know About Running Coffee Shops by Colin Harmon
You can buy this book and others by 3fe on their website
The World Atlas of Coffee: From Beans to Brewing — Coffees Explored, Explained and Enjoyed by James Hoffman
Free Resources
These are resources from that are crucial in your New York coffee endeavor
Discord Servers
Discord is where the coffee professionals hang out. You can sign up for free, and they have a website version, app, and computer app.
Websites
Coffee Roasting Fundamentals by Scott Rao
“Coffee” search in the New York Times
Podcasts
Keys to the Shop by Chris Deferio
Tools
[APP] Brew Ratio Calculator by Andrew Bangs
[WEB APP] Coffee to Water Ratio Calculator by Coffee Bros. Roasting
[LIST] Top Wholesale and Private Label Coffee Suppliers by Thomas
[LIST] Types of espresso machines